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ESP touring through Germany's inner cities in guerrilla-style
At the occasion of the product launch of bibob black tropic, ESP accomplished a guerrilla-style sampling tour trough the new federal states of Germany and Berlin. The new innovative product made by Köstritzer was served ice cold to the target group of young people (aged between 18 and 35 years) with the aim of generating further purchases in food retailing through these first contacts. ESP toured through the country for 11 weeks.
© 2010 ESP Marketing GmbH
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